B-STATION, B-CYCLE
A bike sharing system for today, and tomorrow

Strategy – Product Design – Art Direction – Rendering

Making a bike sharing system is actually kind of easy, making one that works for today and for the next 15 years is a little bit more difficult. While at CP+B, we crafted the B-station for B-cycle – a scalable, bike sharing station for checking in and out bikes – that not only addressed the technological needs for citizens and cities, but also their emotional needs for today and tomorrow.


Ease of use

To check out a B-cycle from the B-station, simply go to the dock with the bike that you want, tap your B-card (or slide your credit card at the kiosk) and you’re ready to go. It’s that easy. You can also be assured that the unit will always unlock and lock as faithfully as a car door because.. well, the unit actually is one (* a fun, B-cycle side fact).


Visible when needed, transparent when not

People and municipalities want a system that is easy to spot but is also modest enough to be transparent (people love cities for their personal character and anything loud just wont have lasting power). To address this need, B-cycle uses various transportation iconography and visual references, such as the docks being modeled after ‘U’ bike racks, to help say “bike” and “transportation” while relying on a modest form factor that blends into its environment.


City Needs that people don’t care about, but actually do.

Being either solar or DC powered, the B-station allows cities to put the station practically anywhere, whether that’s on a curb in Denver or somewhere in the Sahara.

Also the B-station, along with the B-cycle developed by Trek, were designed together to maximize the amount of bikes a certain space can fit – either single sided or double sided – affording people the option of having a parking spot for their bike where ever and when ever they wish to park.