FROGTOWN, FROGTOWN CELLARS
Place of the great frog

Strategy – Art Direction – Packaging – Printed Media – Rendering

Wine in Georgia, though a practice as old as the original 13, has only recently gained notoriety. With this separation in mind – along with being based in Walasi Yi, place of the great frog (or the Frogtown District of Lumpkin County Georgia) – Frogtown Cellars wanted to establish a brand that was classically recognizable as a symbol for the area and wine, while being affable enough to be utilized in more contemporary methods of utilization. The result is the Frogtown Hanging Frog, which functions as an icon for the brand, its wines, and all printed and digital media.