It All Begins with You
At the beginning of every project, Simple Artifact listens. Who are you? What are your values? Why do you do what you do? Who’s your customer and how do you feel about them? How do they feel about you? What do you want them to feel? What do you want this product to achieve? How do you want people to view it?
Though it may seem rudimentary, these questions are actually the core of your brand. And from your brand comes meaningful opportunities.
Everyone is a Snowflake
Because no client or project is the same, Simple Artifact will craft a process map specifically to you and your product’s needs.
Making Stuff is Fun
It’s always important to make sure the process is fun, because if a project is fun to make, more than likely, it’ll be fun to use. And the easiest way to create joy is with fun.
Honesty & Transparency
Though certain actions may be different from one project to another, at the heart of the process at Simple Artifact is honesty and transparency.
To truly make something meaningful requires one to look at the situation objectively and truthfully. Though sometimes painful, the reward is always in the results.
Finding (Seemingly) Obvious Solutions
Solutions that resonate are those that easily become apparent. Simple Artifact uses a mixture of recontextualization and affordance through habitual interactions to create an environment where such solutions become visible.
A Great Product is a Great Experience and Great Implementation
A good product can be either a great experience or great implementation – but a great product needs both. That’s what Simple Artifact strives for.
Craft & Design
Over time, design and craft have separated from one another and the effect has become noticeable in product.
For a product to be good, craft and design need to function together. That’s why Simple Artifact uses them as a form of checks and balances for one other.
No Silos
Though we know better, a lot of time product, advertising, and marketing don’t communicate with one another, which leads to miscommunication, overwork, and missed opportunities. To help alleviate this problem, Simple Artifact wants to work with you, your advertising, and marketing assets and help turn their insight into actionable opportunity. Though the shop believes great product advertises itself, it really becomes a force of nature when fully aligned with your advertising and marketing assets.
Open Door Policy
Whether on retainer or a one-off project, Simple Artifact maintains an open door policy.
So a member of your company is always welcome in our shop and if need be, a member of Simple Artifact can be at your headquarters as well.
If you have any further questions on process, please write
process@simpleartifact.com or call 720.291.9604
